Solar Business Acquisition Highlights

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The Company has a proven track record, positive cash flow, and great scalability in the growing solar industry. The platform sets the stage for a new owner to plug into an online sales engine offering solar designs and systems - direct to residential and commercial clients nationwide. This unique e-commerce marketplace generates ~750,000 organic visitors per year and nearly $2M in revenue from bundled design services and equipment sales.

The relevant web domain is a trademark-pending brand that is search and user friendly. The web site hosts more than 5,000 pages of expert content, a 4,000 SKU product database, a 10,000 record customer database, and an easy-to-use shopping cart for online ordering. The company has an established social media presence, consistent sales leads, an active order pipeline, nationwide installer list, long-standing supplier relationships, and positive good will. The Company is debt-free with no long-term liabilities.

According to independent reports, the $40B US solar industry is expected to nearly triple in size in the next five years. This growth is propelled by four trends transforming the energy sector: 1) Lowest cost economics; 2) Increasing utility rates; 3) Increasing electrification; and 4) Grid instability. Further, solar power is the leading technology of the clean energy transition thanks to the long-term policy certainty and 30% tax credit available through 2032.

Founded in 2007, the Company set out to provide sales lead generation for local solar contractors. Discovering how poorly the contractors served consumers at that time, the Company transitioned to become a direct-to-consumer online marketplace offering integrated solar systems for residential and commercial clients nationwide.

The online store provides users with clear, unbiased options and upfront prices that can be 50% less than traditional contractors. The marketplace is unique in offering product choice and price transparency by showcasing over 100 brands in conveniently bundled solar kits, for any project size. The mobile-friendly web site offers an extensive online research library and a one-stop shopping cart for all solar needs, allowing the customer to research, compare, and buy online, or to start with a fee-based, expert design and planning service.

The Company sources customers from organic search, social media, and word of mouth referrals, with minimal outbound marketing and advertising costs.

The established operation leverages hosted software with major SAAS providers for call center, web site, shopping cart and online store that is complete with product, order and customer databases, expert content and a blog. The Company has very little inventory by drop-shipping from trusted wholesalers and manufacturers. The small staff is part-time and works remotely.

The web business enjoys consistent, organic site visits, online leads, phone calls and revenue without advertising. The company does very little outbound sales follow-up, and often turns domestic and international business away due to staffing constraints. The operation can be easily scaled with professional sales management and proactive marketing through targeted online or traditional media. Untapped revenue channels include b2b partnerships with solar contractors, roofers, electricians or affinity groups. In addition, the product offerings can be expanded to include more solar brands, financing, installation, maintenance and insurance to drive increased growth. The national brand presence provides a solid base for a variety of strategies.

Due to recent health issues, the founder and CEO has decided to exit the business, with the intention that the trajectory and potential can be realized with new ownership. The founder and key staff can provide training and transition to new management, as needed. With very low costs, minimal overhead, and flexible staffing, the business represents a unique opportunity with a proven model built on a modern, efficient platform.